LizbethRC3794 LizbethRC3794
  • 20-08-2019
  • Business
contestada

Firms utilizing a competitive scope strategy can tailor advertising and promotional efforts to a particular market niche. T/F

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Аноним Аноним
  • 23-08-2019

Answer:

The correct answer is False.

Explanation:

The competitive scope can be narrow or wide. In case of narrow, this means that the company is concentrated in a single segment or niche market. In the case of large, it means that the company seeks to reach a wider market that includes various market segments.

In this case it is believed that the company is already executing its broad strategy, so it could not adapt it to a particular niche.

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