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Roberto Martinez is a marketing manager for Friendly Financial Services. He has been looking at a variety of factors, such as technological, socio-cultural and economic trends as well as competitive conditions. Martinez is confident that these factors will impact Friendly's future marketing success. His efforts are an example of:

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ofentsemaphalla

Answer:

Environmental Scanning

Explanation:

Environmental scanning is the method of collecting information about activities within the internal and external environments of an entity and their relations.

As Roberto is looking at different factors in the company like, technological, socio-cultural and economic trends as well as competitive conditions, to groom the future of the company

The fundamental purpose of environmental scanning is to assist management in evaluating the organization's future direction.

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