Ans : The doritos' customer-created super bowl commercials are an
examole of : Crowdsourcing
Crowdsourcing is the process of getting work or funding, usually online, from a crowd of people. The word is a combination of the words 'crowd' and 'outsourcing'. The idea is to take work and outsource it to a crowd of workers. Crowdsourcing was coined in 2005 as a portmanteau of crowd and outsourcing.
