Answer:
Mayhem is a character used and created by Leo Burnett for advertising Allstate insurance. Leo Burnett depicted the character as Mr. Mayhem where he particularly compared him with another character from a 1992 movie Reservoir Dogs, Mr. White. He associated the insurance policy with the Mayhem character so people can easily identified and recognized it and start feeling certain attachment with it as well, and he was quite successful too. So this is the linkage and connection between Mayhem and insurance.
