Answer:
0.167
Explanation:
Given the following :
Heavy usage index = 1.5
Penetration share = 0.6
Market share = 15%
Using the formula:
Heavy usage index =
market share % / [Penetration share * share of wallet]
1.5 = 15% / [0.6 * share of wallet]
1.5 × [0.6 × share of wallet] = 15%
0.9 × share of wallet = 15%
Divide both sides by 0.9
Share of wallet = 15% / 0.9
Share of wallet = 0.15 / 0.9
Share of wallet = 0.16666
Share of wallet = 0.167
