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  • 16-04-2021
  • Arts
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How did Warhol use popular culture and celebrity to market himself and his art?

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  • 16-04-2021

Answer:They were shooting movies under his name, selling his prints and finding him portrait commissions — one way or another, making money with art. ... Business Art, he came to call it, “the step that comes after art.” It established that everything this artist had done or would do, as head of Andy Warhol Enterprises, Inc.

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