What is a particular challenge for the coordination of a consistent promotional effort?.

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19-04-2022
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What is a particular challenge for the coordination of a consistent promotional effort?.

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jaquelinefvr jaquelinefvr · Answer 1 · 2022-04-26T12:44:55+02:00

A challenge for coordinating a consistent promotional effort is that promotional elements are often responsibilities allocated to different departments.

How to identify the effectiveness of a promotion?

It is essential that all stages of the promotion process are documented, increasing control and monitoring of decision making. Some metrics to help identify the effectiveness of promotional efforts are:

Sales amount
Achievement of goals
Customer satisfaction
Profitability

Therefore, as challenging as it is to measure the success of a promotion, it is essential that there is an organized and coordinated management for greater control of the process.

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