Unsought goods are characterized as being the type of goods at consumers aren't aware exist or that they have no interest in. Sometimes, these goods can be because they are a new brand that hasn't grabbed ahold of the market they are fully after. Brand awareness can play a huge part it why a consumer isn't purchasing. If the product doesn't fit the needs of the customer and they don't see the value in it, then there won't be any reason for them to make a purchase.
